By Jeff Conant

Part literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications ideas of the stream. The charm of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly powerful language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly different parts of poetics and symbolism, Zapatismo has emerged as anything completely new: a resolutely radical public kin crusade for human liberation.

The first “postmodern revolution” provided itself to the realm via a posh and evolving net of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural types. utilising persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and constructed a transparent aesthetic which can include many messages without delay and self-replicate on an international scale. Jeff Conant deals a fascinating and cutting edge device for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A neighborhood advisor to Environmental Health.

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A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant


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